In a world where almost everyone has a smartphone, ridesharing companies such as Uber and Lyft have changed the face of the taxi industry. Due to the immense success that those companies have had and their ease of use, other industries have emerged. For example, Lime, a bike and electric scooter sharing company from San Mateo, CA, has proven successful.
Lime offers dockless smart bikes, electric bikes, and electric scooters to cities, schools and institutions. By utilizing modern mobile technology, they are able to make bike sharing available and affordable. This is done with subsidy-free network that costs a city and its taxpayers nothing. This is compared to the $5,000 average per station; cities are paying to subsidize traditional bicycle share programs.
By partnering with local key stakeholders and systematically deploying a fleet of smart-bikes and scooters that are enabled with GPS, wireless technology, and self-activating locks, Lime is looking to make inner-city travel faster, cheaper, and healthier for riders.
Since Lime was founded in January 2017, they have spread to more than 70 markets and have more than 700,000 bicycle and scooter units. Markets range in populations from 4,000 to millions. With the backing of Uber and Alphabet (Google’s parent company), they anticipate massive growth. Locally, Lime has already hit the streets of Columbus, Dublin and Worthington.
How does it work?
Using this type of service is easy. All you have to do is download the app on you smart device. From there when you find a bike or scooter, you unlock it with the app. Then ride it and lock it in a valid area when you are finished. From there, your credit card will be charged for the appropriate amount. As of Aug. 1, the Columbus rates were $1 for 30 minutes for a bicycle and $1 plus $0.15 per minute for the electric scooters.
As a growing city and a transforming uptown/downtown area, Circleville may be a great place to implement a service like this in the future. Do you think Lime or a similar service would be successful in Circleville?
For more information, visit www.limebike.com.